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Blog DescriptionThe Guest Room

Jesus Watches Your Church Ad

Michael Spencer May 5th, 2008

Ever have a mystical experience? Mystical experiences aren’t exactly my strong point, but the Spirit has managed to get a few past my defenses over the years.

Once I was staying in the hospital with my mom. Mom was 82 and had just had a serious stroke. I stayed in the room with her for a week because she was really a mess, and as far as family went, I was it.

It was in the early hours of the morning, and mom had been awake, fighting the nurses, talking out of her head and refusing to sleep or cooperate at all. She didn’t realize what was going on, of course. Months later she wouldn’t believe me when I told her about nights like that.

So there is my 82 year old, sick, delirious, difficult mom, and on the television in the room there comes an ad for a generic megachurch.

Now generic megachurches are a hobby of mine, so I paid attention.The problem was the sound was down, and I couldn’t hear the narration. All I could do was look at the images that generic megachurch was putting out there in their ad.

There were lots of shiny, happy, healthy, smiling young people and couples, with their shiny, happy, smiling children, leading their smiley, happy suburban lives, all enhanced by their happy, exciting participation in the weekly services at generic megachurch.

Even the senior adults in generic megachurch’s ad were kind of shiney, happy and healthy, seventy going on forty sort of senior adults.

I looked over at mom: disheveled, distraught, pitiful. Not a pretty picture. Completely messed up at the moment and needing help to get through the night.

I looked at generic megachurch’s “people:” perfect.

Mystical experience arrived. Jesus- who seems to not need the volume control on the television- interrupted the program and engaged me in conversation.

“Michael, are you watching this little show?”

“Yes, I am.”

“Good. Which is more like the church: the ad or your mom?”

“Is this essay or multiple choice?”

“Essay.”

“I’d say that the church would like to think it’s like the shiny, happy people in the ad. That’s typical of what most of the church wants to say to the world: Come to our church and your life will be great like this ad.”

“Exactly. to be honest, those images of the shiny happy people make me want to vomit. They aren’t really human. They are what humans want to believe they are really like. The rich young ruler is a good example. He wanted the great life now and for God to make it even better with eternal life. When I told him that his disease of mammon addiction was desperate and needed the radical cure of following me, he walked away. That’s exactly what these success images would do if they were real people and I confronted them with going to the poor, the ugly and the undesirable.”

“You know, Jesus, when we miss it, we don’t just miss it by an inch do we? We go for a mile or more.”

“Most of the time. I think if you read my messages to the church in Revelation 2-3 (translation of your choice, but I use the original greek), you’d see that the church thinks it looks like those images of health and success, but with my super-real super-truth vision, I can see that the success and beauty obsessed church is really much like your mom there: pathetic, sick and needing me to care for her every need.”

“We just don’t want to admit that we always need you completely. We never get to the point where you’re just the icing on the cake. You’re always the doctor, the medicine and the cure that requires someone to die for us. You, of course. We want to be happy and well, but we’re always sick and pathetic.”

“You’re getting it, Michael. That’s why the church should be a place for the old and the ugly, the fat and the forgotten, the overlooked and the obscure. The sinful and the just plain confused. The church isn’t a modeling agency. It’s a hospital for very sick people. The difference between the hospital and the country club is what we’ve got here. If you’ll pay attention.”

Mystical experience over.

That one has stayed with me. We want to believe we’re one thing, and we are quite another. We want shiny happy pastors, pictures, people and programs. What we need to do is say, “We’re all the prodigal. In the mud, on his needs, in his pathetic condition, and the God of Jesus always shows us the God who runs out to meet us and love us as the messes that we are.”

Even when we’re at the party, and we’ve cleaned up a bit, we’re still the prodigal. We’re still mom. We’re never the lies and illusions we want to believe.

Our beauty is in the eye of the eternal beholder, and always will be.

Michael Spencer is the popular blogger, podcaster, and self-described post-evangelical also known as, The Internet Monk. Don't miss his next appearance on Steve Brown Etc. this Friday as we discuss, how gays and lesbians hear evangelicals.

Go to InternetMonk.com for regular posts and podcasts from Michael.

Michael has been blogging since 2000. He has a master's degree in Theology, is currently a campus minister living in a Christian community in southeastern Kentucky, and has been a teacher in churches and schools for more than 30 years.

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12 Responses to “Jesus Watches Your Church Ad”

Erik May 5th, 2008

This makes me want to take the smiling picture of Steve off the front of this site and go back to the ones with him smoking his pipe. Or better yet, I wonder if anyone took pictures of Steve during his heart attack?

Chemical Erik May 5th, 2008

My first thought after reading this was "what if we do the opposite". I started picturing ads with obese bellies, severe skin disorders, and other very visible ailments. I thought "what message does that send?". Of course the answer was "come to church and be sick!".

So what do we really want to say? I think it is "come to the church and be healed". I'm not sure how to portray that. Any ideas?

Charles Curtis May 5th, 2008

Scripture's full of examples.

Problem is, it's hard to compete with paint ball, ESPN and American Idol.

Maybe show a guy in a paintball accident that gets healed by Jesus….

I am not sure there is a good strategy. Seems like every time we come up with one or one that is a reaction to another, it is just plain goofy and insincere. Maybe that's the point?

Strategies are for corporations with mission statements and dividend shareholders. Unfortunately, that describes alot of Christendom.

Jesus showing up in the hospital room is proof that we can't stop Him, even if we unwittingly try. That was good stuff to read. Thanks for posting it.

Jake May 5th, 2008

Usually, one cannot tell how sick a person is unless you get close to them. Only through being willing to be close to one another is their sickness and yours obvious. Life is messy and megachurches are not built to deal with messiness. It is meant to get you in the door and give you the 5 steps to .

Anna A May 5th, 2008

For showing a church that promotes healing, what about this.

People coming in alone, and obviously rejected ie not the happy ones shown, but greeted by another who isn't the standard. Both go in together.

Scene two is like the first, but the welcomer is the person who was the stranger in the first scene.

Shawn May 5th, 2008

I think the idea is a church isn't meant to have ad's. You cannot sell Jesus.

Jake May 6th, 2008

Agreed. Advertising and demographic based services and styles should be banned. How can we be one if we are separated by the radio dial? Oldies at 8am, Lite-rock 9:30, Alt-emo at 11:00.

Chemical Erik May 6th, 2008

Jake, you nailed the services and times of a previous church I attended. After seeing how well that worked (or rather didn't), I'll never support adding a service for a reason other than seating limits.

Jake May 6th, 2008

Our 8am service is now filling up because the alienated "older" crowd cannot stand the Rock Show 9:30 and 11 services. We are considering leaving the church over it. We are simply tired of it. Minimal Jesus with edgy rock show "worship" makes for anemic disciples.

Steve Brown Etc. » Blog Archive » Homosexuals & Evangelicals - The Internet Monk on SBE May 9th, 2008

[…] Michael Spencer is a popular blogger, podcaster and self-described post-evangelical. Go to InternetMonk.com for his regular posts and podcasts. Also, visit The Guest Room for his piece, Jesus Watches Your Church Ad. […]

mike May 12th, 2008

yea… ive been thinkin about that lately myself. Jesus loves ugly, fat, rejected, homeless, crazy, sick, helpless and hopeless people the best. which means I have to too. it's easy to love smiley, shiny, happy, happy, pretty, funny, healthy people who don't need our help.

Thomas Ortiz May 12th, 2008

That's a great question you posed Eric because I think my reaction would be to answer it with an either/or response. But I'm starting to come to the realization that it's both. The Church is comprised of people that are afflicted / suffering and people who at some point were suffering but God has seen them thru and given them grace to endure or in some cases be healed. In any event I think that the sick and suffering will always be with us as a reminder of our state spiritually before Christ regenerated us and gave us the gift of faith. The implication of that is we have the opportunity to be like Christ and enter into their suffering with the intention of bringing healing to the individual in whatever way we can. That I think is the Ideal, actualizing it is a whole 'nother story.I don't know about anybody else but I struggle for consistency in that department. I don't know if I gave you the answer you were looking for but that's what randomly came to my mind anyway…

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